AI driven automation is happening. It benefits the most and it causes anxiety, even fear, to many more. It has captured the imagination of many futurists and occupies prime time in the diaries of core global decision makers at governments, large corporations, policy makers, and every individual. But there is subtle question that bothers me about all this: is AI the elephant in the room? Is AI that out-of-the-ordinary phenomenon that nobody acknowledges, or willing to acknowledge, that finally matured after 60 odd years of hard work and is now capable of automating millions of jobs worldwide that could render tens of millions of people unemployed overnight? Or is it something else that we fail to acknowledge or even grasp?
AI driven automation is here to stay
Undoubtedly, AI is commercially attractive. There are a lot benefits of applying AI driven technologies to automate routine, mundane, repetitive tasks. And of course, that automation is commercially attractive as it can free up time from full time employees (FTEs) to concentrate on higher order tasks or redeploy them to do other things and increase the output and profitability of the business. At least that’s the narrative, the nice-picture outcome. But there is also the ugly picture outcome: AI driven automation is not handled properly, lack of planning or ever resources could lead to no redeployment of roles or there are no higher order tasks to do, and hence leads to straightforward replacement and job losses. That’s the core of the jobs’ fear narrative from some of the sceptics of AI driven automation technology.
If we look at the evolution of the corporate world over the past 20-30 years a lot has changed, and the pace of change is continuing fast. As McGowan points out in her excellent informative piece: “the purpose of the company has changed from one that aggregated work effort in order to optimize productivity and create value for customers to one that aggregates profitability in order to create value for shareholders” and this has had a profound impact on the treatment of material resources in the 21st century where the intangible products take precedence over material (for example, software vs. brick-n-mortar, and the millennials’ values for shareable use of assets vs. ownership). It has caused to: “shifted the workforce from an asset to develop to a cost to contain as companies created more and more financial value with fewer and fewer humans”
The picture on the left, worth a thousand worlds (as famous ancestors would say): In a space of less than 30 years, leading software companies in the States produced 40x market cap over traditional manufacturing companies with 10x fewer FTEs.
Treating your FTEs purely as a cost though, can have profound impact on the future of employment in the face of AI-driven automation, as I will analyse further down. But first, let’s also have a look at the change in jobs’ requirements over the past 30-40 years. It appears that by 2014 over 90 million jobs in the States involved some sort of cognitive intensive function. That almost doubled since early 1980s whereas routine jobs, manual and non-manual, experienced a less impressive growth.
The growth of cognitive based jobs is not a surprise given the knowledge economies we have today and it also provides an easier understanding on where and how to apply AI driven automation at large: AI is good when we have jobs with frequently high volume tasks, that are of repetitive nature and can be, ideally, codified (e.g., we can express them in a way that machine understands what to do without intuition or human supervision). AI is also good when we have pure brute-force situations, such as speed of calculations, memory capacity, consistency, lack of fatigue. On the other hand, the cognitive intensive tasks that humans perform better, involve soft skills, negotiation, persuasion, situational awareness, cultural sensitivity, historical context, emotional intelligence, problem solving, intuition, empathy, creativity and so on. And it appears that these skills are not only needed for the knowledge intensive job environment of today, but are also highly valued as a supply-demand market making force: the growth of skilled craftsmanship in core markets, and importantly the shift in public perception and demand for such products is evident, as people turn to hand crafted, artistic and human produced, products, over mass produced, mechanised clones. That’s an interesting trend to watch in the era of full automation and over-supply of mass produced artefacts.
AI driven automation can take its toll even on the producers of such products. The research field of program synthesis (in layman’s jargon, code writing code) is not new, but the recent advances in machine learning, bring a new force to the table: DeepCoder uses a technique that creates new programs by piecing together lines of code taken from existing software – just like a programmer might. Given a list of inputs and outputs for each code fragment, DeepCoder learned which pieces of code were needed to achieve the desired result overall. One advantage of letting an AI loose in this way is that it can search more thoroughly and widely than a human coder, so could piece together source code in a way humans may not have thought of. DeepCoder uses machine learning to scour databases of source code and sort the fragments according to its view of their probable usefulness.
However, the creators of such endeavours are quick to dismiss the possibility of using such techniques to replace human programmers. Rather, it could take away the mundane, repetitive parts and human coders will focus on sophisticated, higher order tasks.
So, there is a pattern emerging from all the narrative about AI driven automation and potential impact on jobs: AI automation of jobs will happen, one way or another, jobs will be impacted, but not lost; rather, they will be redeployed to do higher order tasks, focus on parts of the job which are denser and require cognitive skills that machine don’t possess. All that is good, in theory, but one thing that becomes more and more unclear as the narrative goes and gains traction is: which are these higher order tasks that so many millions of job holders, globally, will be redeployed to do? And how come we haven’t managed to fill up those high order tasks and jobs all these years and only now that finally AI automation is here, we seriously consider them? To tackle these questions, let’s have a look at the nature of employment and jobs:
Revisiting the notion of employment
It’s not only the biological limitations of humans to perform certain tasks at speed (that machine can do faster) that justifies the move to automation. One should look also at the quality of work, employee engagement, sentiment, motivations, etc. It appears that in the wake of 21st century employee engagement and motivation at work is a big issue
- valuation of knowledge contributions: One of the reasons for this seemingly mismatch in people’s aspirations with the offerings from their job environment is a deeply rooted system of managing employment: it hasn’t changed much over the past century or so. As Fumagalli points out: “The crisis of the labor theory of value derives from the fact that the individual contribution today is not measurable and the output tends to escape a unit of measurement, as production tends to become immaterial.” As we have moved with full speed to the technological abundance of 21st century, it appears that the core deliverables of job holders should no longer be solely measured in terms of materials as a lot work today is immaterial, knowledge-driven, network intensive, and soft skills dependent. Also, interestingly enough, as far human nature is concerned, knowledge and networking is theoretically unlimited so the principle of scarcity that underpins supply and demand no longer holds. Job holders, can and give unlimited value to their employers which go unmeasured. It appears that we need to consider different systems for rewarding contributions as “the only theory of value that appears adequate to contemporary bio-cognitive capitalism, the labor theory of value, is not able to provide one measure.”
- employee regulations: Most of our labour laws, management regimes, and etiquette were designed and applied at large at the beginning of the last century. They are no longer serving the versatile and dynamic nature of employment today: the one single education stream, one job for life, one pension pot, doesn’t hold true today. Technology is the main culprit for this mismatch: we developed and adopted paradigm shift technologies faster than we can re-think, and re-design our employment systems. Technology gives us a relatively easy landing to the versatile, and ultimately rewarding “gig economy”, yet somehow, we are still struggling to serve that growing sector of our economies with the right laws, frameworks and protocols to make sure that salaried employees and freelancers are treated equally.
- lifelong learning: As we can no longer apply 20th century practices to meet 21st century demands, employees and job holders need to continuously learn and develop new skills. Experience pays a lot but old knowledge can become obsolete faster than new knowledge is produced and applied in the work environment (e.g., the bizarre situation with COBOL written systems in the financial services is telling: there are not enough COBOL experts left to maintain and change them). Knowing what is new and how it could be applied will be more important. Government think tanks are painting a pretty convincing picture for the future of employees: “Be willing to jump across specialist knowledge boundaries as technologies and disciplines converge, developing a blend of technical training and ‘softer’, collaborative skills.” Making these transitions to other areas of the business is not going to be easy for some, or even feasible given the daily routine of taking care of the business (business-as-usual). So, the AI assault and automation brought by machines, could in theory, free up time and allow employees to learn new things and make the transition, as long as AI jobs automation will lead to redeployment of roles rather than replacement.
- The demise of a large company? Although distant in the future, and rather provocative as a thought, AI driven automation, employee upskilling, job market pressures, growth of gig economy, new principles and believes of millennials (the largest demographic cohort in today’s work environment and will make up to 60% by 2030) all combined could contribute to the potential demise of large companies as we know them today: global multinationals, with tens and even hundreds of thousands of employees, multibillion dollar revenues but extremely slow to react and averse to risk taking. As the battle for talent continuous relentlessly, and automation flattens the bottom of the pyramid in a job hierarchy, large corporations will struggle to justify huge populations of employees in their payrolls. The capable and lucky ones that manage to redeploy large populations across different functions, could maintain some status of a large company, but most will fail. It appears that a new world order could emerge: one where for each of today’s mega corporations there will be hundreds smaller ones emerge, each one specializing in core function and competencies we typically see inside large corporations. Akin to the practice of outsourcing, this new world order will re-define the boundaries between corporations, shared functions (from marketing and finance to production floors) will become separate companies serving today’ competitors. And the battle for differentiation, market share and standing out will move at a higher order, not on the production floor (in a metaphorical sense, from manufacturing production floors to soft-skilled, knowledge intensive productions); and focus on the core competencies of a corporation: quality, expertise, craftsmanship, customer care, etc.
So, is AI the elephant in the room?
Let’s revisit the initial probing question: AI could indeed be the elephant in the room; all the signs are there, meteoric growth, transcends industries and sectors, remarkable results compared to human level intelligence, abundance of hardware and software resources to conduct AI at a large scale (with more work to do there), and finally a society that is warmed up enough to the notion of AI as “business-as-usual”. But, my hunch is that the true, and big, elephant in the room is not AI. AI will happen, and fast enough for some of us to even notice. The elephant is the room is the consequences of applying AI at large: a complete, and overdue, revamp of our employment believes, frameworks and structures. Redefine what work really means in 21st century, revisit our engines of employment and the regulations that govern them. All that re-thinking and remaking is the elephant in the room; AI is just a trigger, albeit the strongest we ever had. It’s going to be a very interesting and century-defining next 10-15yrs!